Marketing - Building your Brand

Venue: Broomfield Hall
Hours: 7.00
Cost (£): 350.00

Course Overview

Branding is just as important for small businesses as it is for large businesses. This creative course reveals what makes a brand successful and the techniques you can adopt to develop a sustainable brand.
 
Our aim is to give you a succinct understanding of the importance of your brand, along with the insights and tools to maximise its impact for a genuine competitive edge.

Course Content

• Importance of brand identity
• Brand identity
• Market research
• Competitor analysis
• Defining your brand
• Developing your brand strategy
• Launching your brand
 
Benefits for the individual
 
• Complete understanding of brand, brand identity and the importance of branding
• Greater awareness of competitor analysis
 
Benefits for the organisation
 
• Competitive edge
• Enhanced recognition and credibility with customers
• Brand consistency
• Help with recruitment and retention
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