Strategy - Developing a Sales Strategy

Venue: Broomfield Hall
Hours: 7.00
Cost (£): 350.00

Course Overview

An effective sales strategy is a vital part of building a growing business. This course will help you develop a strategy which ensures you make the best use of the resources available and co-ordinate a consistent approach across the business.
We look at how the strategy should be underpinned by clear objectives and a thorough understanding of your customers and target market. Key issues covered include deciding how best to sell, making sure you have the right resources and managing sales performance.

Course Content

• Understand the key components of a sales strategy
• Outline market and competitor analysis
• Understand product offering, customer engagement, retention, development and growth
• Create a sales strategy that optimises organisational resources
• Align sales strategy to the wider organisation
Benefits for the individual
• Clear strategic direction and action plans
• Activity aligned to measurable KPIs
• Streamlined processes
Benefits for the organisation 
• Explore alternative opportunities to sell
• Improve customer service
• Identify key priorities and clear goals everyone can work toward
• Achieve measurable outcomes
• Ensure better engagement between sales and marketing departments
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