Training your employees is essential to the achievements of any business. As the commercial world is constantly evolving, businesses are required to keep up-to-date with the latest developments in order to maximise productivity and retain customers.

Training isn’t just about showing employees how to complete tasks, it goes much further than this. It also involves increasing the knowledge of individuals and showing people how to apply this effectively and consistently within the workplace.

Below are just some of the reasons to take on development initiatives:

• Increase employee engagement. Training and personal development increases staff retention, helping you to keep hold of your existing employees

• Having highly skilled, knowledgeable employees can help your organisation deliver higher levels of customer satisfaction, ultimately boosting your reputation and helping to secure greater customer retention

• Keep up-to-date. Whether it is training, methods of working or legislation – things continuously change in the work place

• Improve your employees skill set. With this comes additional responsibilities, while also developing their own career progression

• Training gives employees the necessary skills and knowledge to carry out their work to the best of their ability, increasing productivity and quality of work

• Internal training creates a focused environment which enables discussions centred on specific examples and best practice within your organisation. It also strengthens internal relationships

• Training increases the wellbeing of employees and reduces absence, mistakes and stress

• Demonstrate a commitment to staff and invest in them. After all, your staff are ultimately what makes your organisation. Remember that it’s also far more economical to train your existing staff than it is to let them go.

If you haven’t yet created a LinkedIn page for your business, you should certainly think about doing this. LinkedIn is an effective tool for gathering new business leads and networking. Like with any social media platform, it is important to use the features available to promote your business in the best possible way. From sharing the latest insights and updates, to gaining the relevant following, it is a free way to market your business, increase traffic to your website and develop brand awareness.

Create engaging content

Produce content that will interest your audience. By engaging your audience, they will inevitably share your content, therefore expanding your reach and influence.

Remember: keep your post authentic. If you don’t, you may lose following.

Introducing new products or services you’ve developed

LinkedIn is a great platform to introduce new products and services. From writing a status to uploading a blog post, LinkedIn is a great way to reach professional audiences that will engage with your message.

Ensure you upload a variety of different content, such as blog posts, articles, infographics and videos to suit the viewing preferences of your target audience.

Tip: try to include links to your website in your blog or status – this will increase web traffic.

Stand out

A company page is like a profile page. You need to describe your business in order to stand out from your competitors. Include company news and share information about your company culture such as its values, mission and vision.

Remember: fill out each of categories, such as Website, Industry, Headquarters, Founded and Type – this will help people understand your business a lot better.

Competition? What competition?

Whether you are new to setting up your company profile or you have had one for a while, take a look at what your competitors are posting and measure their success. It may prove tiresome doing research but you can learn a lot.

Tip: researching will help you identify trends in the industry and new opportunities.

Manage your analytics

Managing your LinkedIn page doesn’t stop at creating and uploading content. If you are the administrator for the company page, you have access to the analytics and these allow you to measure the engagement from the posts you have created.

Remember: understand the analytics.

This is just one of the topics covered in our Social Media Marketing course; for more helpful tips, follow @Rthinking

Have you ever considered your own leadership style? According to findings, there are four fundamental leadership styles, these being Pragmatist, Idealist, Steward and Diplomat. Leaders can be effective or ineffective with each of these four styles, and there are vast amounts of subtle variations which can determine what kind of a leader a person is.

We take a look at the defining features of all four categories – Can you identify your leadership style?

The Pragmatist
• High standards and expect themselves and their employees to meet those
• Driven and competitive
• Bold thinkers
• Least common of all leadership styles.

The Idealist
• High-energy achievers
• Believe in the positive potential of everyone
• Want to learn and grow
• Charismatic
• Open minded
• Prize creativity from themselves and others.

The Steward
• Dependable
• Loyal and helpful
• Values rules, process and cooperation
• Stabilising and calming.

The Diplomat
• Kind, social and giving
• Typically develop deep personal bonds with their employees
• Resolve conflicts peacefully
• Socially adept.

There isn’t a correct style of leadership and it certainly cannot be defined into a specific role. Often leaders today take defining features from each style in order to develop their own leadership style and capabilities. It’s incredibly important to understand your own style as you can then start to think about how to develop this further to achieve even greater results.

For more helpful tips, follow @RHThinking!



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